Clik here to view.
How to build Trust, Interest & Action from Email Marketing
It’s always tempting to put a catchy and interesting subject line just for open’s sake but let me ask you - does having a higher open rate really increase the effectiveness of your email marketing?...
View ArticleClik here to view.
How to Get the Best Results from your Email Marketing
We have all been in the position of receiving unwanted email. Our reaction to it may vary: from outright rage at a company’s sheer audacity in sending unsolicited messages, to a vague annoyance at...
View ArticleClik here to view.
Marketing Automation Techniques For Business
Many entrepreneurs and online marketers will already be using some forms of marketing automation techniques without really thinking about it. Applications that share blog headlines across social media...
View ArticleClik here to view.
4 Tips to Help Your Email Marketing Succeed
Everyone thinks they’ve heard the best email marketing advice but take it from me; the only sound advice comes from those who are actually achieving great return on investment – and that’s only a...
View ArticleClik here to view.
Tips For Using Video in Email Marketing
The question of whether video is an effective tool to use in an email is one that has been much debated. The reality is that it’s rarely something that forms part of an email marketing campaign – in...
View ArticleClik here to view.
How to Measure the Effectiveness of your Emails
The use of email marketing is widespread in business and it’s not surprising given how cost-effective a form of communication it is. However, you might be surprised to learn that only around 8% of...
View ArticleClik here to view.
How to use email marketing platforms effectively
Email marketing is a great way to contact your target audience directly. It is cost-effective, and can be managed using marketing automation software making lead nurturing happen automatically. In...
View ArticleClik here to view.
You’re irrelevant to 86% of your target audience
86% of B2B email marketing does not work. That’s the average level of non-engagement in B2B email marketing databases - the people who never open, never read and never engage with any of your...
View ArticleClik here to view.
Refresh your email marketing by following these simple rules
As we approach the beginning of the new financial year, many businesses will be reviewing their marketing strategies, and looking at how they can generate a greater ROI by creating more leads. One...
View ArticleClik here to view.
What to do with your non-engaged subscribers
As much as we hate to admit it, non-engaged subscribers are a fact of life for us marketers. Whether you’re defining this based on those who aren’t opening or clicking on your emails, or something...
View ArticleClik here to view.
When should I send my email marketing campaign?
Some of the most important questions in digital marketing are some of the hardest to answer, and “what is the best time to send my email campaign?” is a doozy. No marketer expects a simple answer, but...
View ArticleClik here to view.
Use Your Email Universe to Generate Your Social Followers
Email Marketing and Social Media marketing are like parallel universes. The most effective marketing strategies are multi-dimensional – they reach into every corner of the web multiverse.It’s not a...
View ArticleClik here to view.
Enhance Your Digital Marketing Strategy With Email Marketing
Surprisingly enough, there are those in the world of digital marketing that still think that email marketing was always a passing fad. Especially lagging companies. CMOs and top executives at these...
View ArticleClik here to view.
How Email Marketing Has Changed the Process of Lead Generation
We all want more leads, but getting them is another matter. Lead generation is an art all unto itself. And while there are many ways to go about getting leads, some marketers are more successful than...
View ArticleClik here to view.
The Beginner’s Guide to Email Marketing
According to the Direct Marketing Association, in 2013, 66% of consumers made a purchase online as a result of an email marketing message. Are you seeing these kinds of results? If you’re not, you...
View ArticleClik here to view.
Data-driven email marketing
Email marketing is driven by the data that fuels it. At least it should be. The data that informs you about contacts should help you decide what your campaigns will be, as well as who you’ll send them...
View ArticleClik here to view.
How to use email marketing platforms effectively
Email marketing is a great way to contact your target audience directly. It is cost-effective, and can be managed using marketing automation software making lead nurturing happen automatically. In...
View ArticleClik here to view.
You’re irrelevant to 86% of your target audience
86% of B2B email marketing does not work. That’s the average level of non-engagement in B2B email marketing databases - the people who never open, never read and never engage with any of your...
View ArticleClik here to view.
When should I send my email marketing campaign?
Some of the most important questions in digital marketing are some of the hardest to answer, and “what is the best time to send my email campaign?” is a doozy. No marketer expects a simple answer, but...
View ArticleClik here to view.
Refresh your email marketing by following these simple rules
As we approach the beginning of the new financial year, many businesses will be reviewing their marketing strategies, and looking at how they can generate a greater ROI by creating more leads. One...
View Article
